Our Founder's Awakening
In 2020, our founder, Bar, was gripped by isolation and lost in the grind of an unfulfilling nine-to-five. More living than alive, he craved a deeper purpose.
Bars’ search led him to discover the transformative power of meditation and mindfulness. These practices offered him a sanctuary within, a tranquil refuge from the chaos of the everyday. They became silent guides, leading him to moments of peace and introspection.
With a newfound awareness, it was a simple yet profound act by his wife that lit a new path: brewing a cup of Earl Grey, a beloved ritual from her grandmother's kitchen.
An authentic, conscious moment of calm and clarity, a meditation, sipped and savoured.